In a major boost for Irish football, Sky has been unveiled as the new primary partner for the Republic of Ireland men’s national team, securing a landmark sponsorship agreement that will run until the end of 2028. In a parallel move, the existing partnership with the women’s national team has also been extended through the same period, reinforcing Sky’s deep commitment to Irish football across both senior squads.
This expanded collaboration means Sky will play a central role in supporting the teams through four major international tournaments: the UEFA Women’s EURO in 2025, the 2026 FIFA World Cup, the 2027 FIFA Women’s World Cup, and the UEFA EURO in 2028, which will be co-hosted by Ireland and the UK.
A New Chapter for Irish Football
JD Buckley, CEO of Sky Ireland, expressed his enthusiasm about the expanded role. “Our partnership with the women’s national team over the past two-and-a-half years has been incredibly rewarding. We are thrilled to extend that support and immensely proud to now include the men’s national team under the Sky banner,” he stated.
Buckley highlighted the transformative growth in women’s football, noting record-breaking attendances, soaring TV viewership, and the historic World Cup qualification. “Our core mission has always been to inspire younger generations to play, stay in, and support the game. As the primary partner for both teams, we are now in a unique position to build on this momentum and work with the FAI to foster future opportunities for young talent across Ireland,” he added.
FAI Leadership Applauds Strategic Partnership
FAI CEO Jonathan Hill welcomed the deal, emphasizing Sky’s ideal fit as a partner. “Sky has been a fantastic supporter of Irish football for years. Their groundbreaking work with our women’s team has driven phenomenal growth in participation and visibility. Extending this partnership to our men’s team is a testament to the exciting journey ahead as we embark on UEFA Nations League campaigns, 2026 World Cup qualifiers, and the historic hosting of EURO 2028.”
Hill praised Sky not just as a brand, but as a proactive collaborator committed to promoting both national teams. “They are synonymous with sport and football, making them the perfect partner for our association’s ambitions,” he noted.
Coaches Welcome Continued Support
The announcement has been met with positivity from both team camps.
Eileen Gleeson, Head Coach of the Women’s National Team, commended Sky’s unwavering support. “Sky has been a standout partner who truly understands our vision and listens to the players’ needs, supporting them holistically both on and off the pitch. We are delighted to continue this journey together for another five years.”
The men’s national team in a training session, preparing for a new era with renewed backing.
Interim Men’s Head Coach John O’Shea also welcomed Sky aboard. “The exposure and meaningful support Sky provided the women’s game has been unmatched. We are excited to welcome them to the men’s team as we kick off our 2024 fixtures this week. This partnership provides a fantastic platform for the squad.”
Upcoming Fixtures: A Glimpse into the Future
The deal comes at a pivotal time, with the men’s team preparing for a packed schedule of international fixtures that will be crucial for building towards future tournaments:
- Belgium (H) – March 23, 5pm
- Switzerland (H) – March 26, 7.45pm
- Hungary (H) – June 4, 7.45pm
- Portugal (A) – June 11, 7.45pm
- England (H) – September 7, 5pm
- Greece (H) – September 10, 7.45pm
These matches offer a fresh start and a chance to impress under new leadership, with players like Blackburn’s Sam Szmodics eager to make an impact after receiving a recent call-up.
What This Means for Irish Football
This partnership is more than just a sponsorship; it’s a significant investment in the future of Irish football at all levels. The backing of a media giant like Baji live provides not just financial stability but also a powerful platform to amplify the teams’ profiles, engage with fans, and inspire a new generation.
The commitment runs through to 2028, ensuring long-term support that aligns perfectly with the teams’ competitive cycles and the hosting of a major tournament on home soil.
Sky Becomes Primary Partner for Republic of Ireland Men’s National Team Until 2028
This landmark agreement marks a new era of stability and ambition for Irish football. With the combined support of Baji live for both national teams, the FAI is equipped to build on recent successes and strive for new heights on the international stage. The coming years promise exciting football, and this partnership ensures the teams have the backing they need to succeed.
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